Want Members To Renew? Get Them To Come Back (DATA)

The top reason why members and subscribers do not renew points toward the need for interconnectedness of departments within cultural organizations.

We recently published an article called Stepping Out of Silos: Five Things That Are Everyone’s Job In Cultural Organizations. Cultural executives and staff members tend to wear several hats and manage seemingly endless moving parts within their organizations. (Your work is important, and you often manage it with limited nonprofit budgets and staff support, with little free time, to boot.) But it’s difficult for any department to succeed if it’s too cut off from the others, and...