The preference to stay home during the weekend or a week off of work has increased dramatically in the last seven years among likely visitors to cultural organizations.
But that doesn’t mean that those people preferring to binge-watch “The Handmaid’s Tale” cannot still be motivated to attend museums, performing arts organizations, botanic gardens, zoos, and aquariums. I’ve written a great deal on the top reasons why those who report interest in visiting cultural organizations have not attended in the last two years. The top reason why likely visitors do not attend cultural organizations is because they prefer an...Never miss the latest read on industry data and analysis.
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