How Much Do Building Expansions Increase Attendance – And For How Long? (NEW DATA)

Do building expansions for cultural organizations that are less than 10 years old affect attendance more than expansions for more established entities? Here's the data.

At IMPACTS, we track the attendance outcomes of various cultural organizations that have pursued major building expansion projects in an effort to understand how people react to them and how they motivate the visitation decision process. We have worked with several organizations contemplating major projects since 2005, with costs ranging from $1.8 million (for a medium-sized special exhibit) to upwards of $500 million (for a new building). Some of these organizations include the California...