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Data & Analysis

Dive into data about audience perceptions, behaviors, and expectations.

Data & Analysis

Top Membership Benefits for Free-Admission Museums (DATA)

Business Insights, Fundraising & Membership, Marketing

Data & Analysis

The 2026 Social Media Dilemma: High Usage, Low Trust (DATA)

Behaviors & Motivations, Business Insights, Marketing

Data & Analysis

The Rise of Localism: The Importance of Engaging Local Audiences (DATA)

Behaviors & Motivations, Visitor Experience

Data & Analysis

Market Potential for 2026 & 2027: Expected Attendance for Eleven Cultural Organization Types (DATA)

Current Condition, Executive Leadership, Marketing

Data & Analysis

What Would Motivate People to Become Members to Museums & Performing Arts Entities? (DATA)

Earned Revenue, Fundraising & Membership

Data & Analysis

Holiday Season Headwinds for Cultural Entities: Navigating a Transformed Leisure Landscape

Behaviors & Motivations, Current Condition

Data & Analysis

The Allure of The Couch: Cultural Organizations and Competition for Leisure Time (DATA)

Behaviors & Motivations, Marketing

Data & Analysis

Five Years Later, the Pandemic Has Still Shifted the Cultural Entities People Prefer to Visit (DATA)

Behaviors & Motivations, COVID-19 Updates, Visitor Experience