…overload-here-are-four-things-to-remember/\”>You may be tired of discussing millennials. Millennials may be tired of being called millennials. (According to Pew Research, 60% of actual, timeframe-born millennials resist being considered millennials). One might think that all this talk about engaging millennials might result in …

…llennials represent right now. Millennials are the largest generation in the labor force and we have trillions of dollars in spending power. We may be mostly the children of Baby Boomers, but a vast majority of us are adults, with the oldest among us clocking…

…ultural organizations are in an interesting spot when it comes to engaging millennials. Millennials are the largest generation in the US, and already make up a majority of attendance to cultural organizations. However, because this generation is so large, they are also the only generation not being reached at representative levels. <a href="https://www.colleendilen.com/2018/11/14/cultural-organizations-need-keep-talking-millennials-data…

…ial trends can serve as canaries in the coal mine for trends impacting non-millennials. Millennials do not “own” social media, transparency, personalization, or those other macro-trends impacting the evolution of an organization’s communications, programs, and services. Millennials do not represent “the future.” They represent the “right now” – and may also provide broader indicators for the future as well.   Understanding …

…w members of Generation X – waxing poetic about the urgent need to “engage millennials”…without any input from actual millennials. The fact remains: The millennials aren’t coming. They’re here now. The time has come for organizations to sink or swim based on how effectively they engage millennia…

…ew members of Generation X – waxing poetic about the urgent need to engage millennials without any input from actual millennials. The time has come for organizations to sink or swim based on how effectively they engage millennials – and that may be particularly hard to do when nobody tasked to govern and lead these organizations is actually a member of this generation. To be fair, there are some organizations that…

…s. It’s not happening. At IMPACTS, we call this “cause durability” and millennials have it. The thought that millennials will “age into” historic visitor profiles is not proving true. Simply because the historic visitor profile is an older, white person doesn’t mean that millennials will have the same values when they become older, white people themselves (…particularly because this generation is incredibly diverse so that’s not even a thi…

…people-press.org/2015/09/03/most-millennials-resist-the-millennial-label/\”>millennials hate being called millennials.) However, we talk about millennials so much for a few good reasons! The need for cultural organizations (museums, zoos, aquariums, symphonies, theaters, botanic gardens, orchestras, etc.) to reach millennial audiences is deeper and more complicated than we may realize. Simply put, our industry talks about millennials so…

…tions and the observed trend indicates growing percentages year over year. Millennials aren’t coming. Millennials are here and they are already the largest realized audience visiting cultural organizations. This means that the “We need to cultivate millennials while satisfying our current, baby boomer audience” sentence is baseless. And you want it to be baseless. If baby boomers still actually m…

…len.com/2016/01/13/real-talk-why-cultural-organizations-must-better-engage-millennials-data/\”>millennials are not visiting these organizations at representative rates. Not only that, our inability to engage millennials representatively is contributing to our shrinking visitor base. <p…