Millennials donate for different primary reasons than other adult generations.
Oh, millennials. We frequently talk about them in the cultural sector – and for good reason. Millennials represent the largest generation in the US, and they are thus the most frequent visitors to cultural organizations such as zoos, aquariums, museums, and performing arts entities. At the same time, entities are not reaching them at representative rates, meaning millennials are both the generation we need to keep happy and the generation we need to better attract. Despite active discussion about cultivating millennial visitors, cultural institutions don't seem to have...Never miss the latest read on industry data and analysis.
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