Why do some people make a donation (or a few) to a cultural organization and then simply stop giving? The top three reasons stem from the same issue.
Cultural organizations exist to carry out their missions (which often relate to educating and inspiring visitors) – but they cannot achieve these missions if they are unable keep their doors open and their lights on. Simply put, we need our visitors and donors in order to thrive. It would be wonderful to think of annual donors as fish that we can keep as trophies and mount on our walls. (As...Never miss the latest read on industry data and analysis.
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