How big of a barrier is admission cost for millennials?
Hint: It's not the first... or the second... or the third... Cultural organizations are in an interesting spot when it comes to engaging millennials. Millennials are the largest generation in the US, and already make up a majority of attendance to cultural organizations. However, because this generation is so large, they are also the only generation not being reached at representative levels. In a nutshell, millennials are both the generation we need to keep satisfied and the generation we must do a better job attracting. The topic of...Never miss the latest read on industry data and analysis.
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