Cultural organizations need to expand their audiences to sustain long-term attendance. But just how urgent is this need? Here’s the data for eleven different cultural organization types.
Why do cultural organizations need to consider expanding their audiences? It’s not only a question of diversity and inclusion but also a business imperative. As the population of the United States continues to evolve and shift, fewer people match the historic profile of an active cultural organization visitor – meaning that if cultural organizations aren’t able to expand their respective visitor profiles, there is a risk...
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