It sounds like common sense, but it means more for social media’s role in motivating attendance than you might think.
“How do we know that social media is a big deal when it comes to getting people in the door?” It’s a good question. By now, executives of cultural organizations – from natural history museums to aquariums to symphonies – seem to understand social media is critical for motivating attendance. Marketing leaders, in particular, are often tasked with demonstrating the importance of this communication platform. At IMPACTS, we wanted to dive deeper into how social media influences the decision...Sign in to KYOB+
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