A significant part of motivating visitation to cultural organizations depends upon on the experiences outside of the walls, and not solely the experiences offered inside of them.
That doesn’t sound like rocket science...but it is data science. And, thankfully, we’ve got that. Data suggest that an organization’s macro environment matters in motivating visitation. To get someone to visit a cultural organization, they first need to visit the organization’s city – or get out of the house in the first place. Knowing more about what motivates visitation is a good thing. A key to this is to look beyond the question...Never miss the latest read on industry data and analysis.
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