The United States has taken a broad hit across the travel-intent funnel since 2024.
This continues to have significant implications for museums and performing arts organizations. Here’s where things stand and how they’ve changed just since Q1 2026. In April, we published intentions to visit the United States for leisure purposes among likely visitors to cultural entities living in Canada, as well as UK and Europe. Though the Q1 data publication is very recent, we received some good questions submitted before our most recent live Q&A. Namely, “How has the World Cup impacted...Sign in to KYOB+
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