Personal interactions between guests and staff members can meaningfully elevate the guest experience. Research shows that the fourteen most admired museums in the United States are doing them differently.
Here’s the data.
For cultural organizations, optimizing guest satisfaction is a no-brainer.
Research shows that higher guest satisfaction ratings correlate with repeat attendance, greater likelihood to receive endorsements, heightened likelihood of support – either philanthropic or by becoming a member – and overall ability to achieve market potential.
While there are sadly no surefire “magic...
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