Are cultural organizations engaging Millennial and Gen Z members and subscribers at representative rates relative to the population? What is the average age delta between visitors and members? How much does mission matter as a membership motivator?
This article has the answers.
Membership acquisitions and renewals are unique to each organization and their respective programs and offerings, but current conditions in the United States and within our own institutions have underscored some common challenges. On average, membership and subscription renewals are shaping up to be a bit “soft” this...
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