What Factors Create a Welcoming Guest Experience? (DATA)

Here are the top factors that make a guest experience welcoming at a museum or performing arts organization – in guests' own words. 

At IMPACTS Experience, we collect a great deal of data on the importance of expanding audiences for the future of cultural organizations – and we also monitor welcoming perceptions concerning visitor-serving experiences.

As it turns out, it’s difficult to entice people to spend their precious time and money going to a place where they feel like they do not belong. After all, feeling that an organization is “welcoming...