More First-Time Visitors Are Attending Cultural Entities During the Pandemic (DATA)

While attendance to cultural organizations is down across the US, the percentage of attendance made up of non-recent and first-time visitors is up.

Due to the pandemic, attendance to cultural organizations is not predicted to recover to 2019 levels this year. This isn’t a surprise. Despite continuing vaccination rollouts, the coronavirus is still a primary safety threat as new variants sweep the United States. While it may feel at times like the cultural industry could write a dystopian nonfiction novel about the struggle and negative impact of 2020 on our nation’s national treasures, there’s still some good news...