Intentions to visit cultural entities in 2021 have dramatically increased since the announcement of the upcoming coronavirus vaccination. But the first quarter of the new year may not be easy.
There’s finally good news on the pandemic horizon! The US is planning to begin its coronavirus vaccine rollout. Research shows that people are notably gearing up to visit cultural entities such as museums, zoos, aquariums, and performing arts organizations with gusto… …in the next six months or longer. Let’s talk about changes we're already seeing in the data.What is “intent to visit” and what does it tell...
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