Read this before your organization offers a general discount on its admission price.
Many cultural organizations have reopened or are planning to reopen in the United States. Those that haven’t yet will open to a new environment – one that is impacted by a surging novel coronavirus, political turmoil, and an economic recession. Though demand has increased for some organization types, intentions to visit cultural entities are relatively low in the immediate near term. On top of this, many organizations have reopened to limited capacity, significantly restricting the number of people in their buildings. Our job is...Never miss the latest read on industry data and analysis.
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