Data & Analysis
Intentions to visit continue to remain generally depressed – and relatively steady – across the United States.
As coronavirus cases in the United States continue to rise, we’re predictably observing low intentions to visit cultural entities in the immediate near term, as well as indications of recovering intentions within three months. This pattern of dramatically depressed near-term intentions coupled with a hopeful view of a looming recovery has been consistent. In other words, throughout the pandemic, people have been essentially saying, “I’m planning to return to cultural organizations as usual soon… but not today.” Future timeframes to visit may...Never miss the latest read on industry data and analysis.
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