Near-term intentions to visit cultural organizations remain depressed across the United States, with more encouraging data continuing to suggest a hopeful return to more normal behaviors within the next few months.
Like last week, we’re in a strange spot. Between people being unable to visit cultural organizations in states that are still closed and COVID-19 cases on the rise in states that have reopened, there’s a holding pattern in people making plans to visit cultural entities within the next month. This is especially true in the immediate near term as intentions to visit cultural organizations next week remain...Never miss the latest read on industry data and analysis.
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