While the public’s intentions to visit cultural entities is not as high as some might hope, values may be stabilizing for now. This is helpful for planning purposes.
It’s often said of the stock market that while analysts and traders can accept a downturn, it’s uncertainty that really confounds and frustrates these experts. The cultural sector is similar: We can adjust to reasonably predictable cycles – upturns and downturns, peak seasons and off-seasons – but our biggest challenge is volatility. And these past few months have been volatile. Today's findings may begin to suggest an emerging sense of stability....Never miss the latest read on industry data and analysis.
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