Longer-term intentions to visit cultural organizations remain stable. Nearer-term intentions to visit reflect national happenings related to the coronavirus and demonstrations for racial justice.
At various points in the last thirteen weeks since we’ve been tracking this metric, we’ve been able to say, “Intentions continue to increase” or “This week things are stable.” This week, intentions may represent a state consistent with the status of the nation: There is a lot happening. To that end, we present this week’s data with the reminder that we’re looking at a moment in time. It is a moment that exists in the...Never miss the latest read on industry data and analysis.
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