Demand isn’t necessarily increasing or decreasing. Instead, it’s being redistributed. Here’s what’s changed in the last two weeks.
It’s time for an update. At IMPACTS, we are closely monitoring when people are next planning to visit cultural organizations, including museums and performing arts entities. This metric is known as “intent to visit,” and it helps cultural executives understand the likely duration that the current COVID-19 outbreak will impact their visitors’ planning cycles and attendance patterns. This information is particularly critical for informing marketing strategies and communications right now. Research shows that people currently expect to start returning...Sign in to KYOB+
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