Being interested in doing something doesn’t mean that a person has a realistic intention of actually doing it.
“We know there’s a great deal of interest in visiting our organization,” I’ve heard cultural leaders say as they point toward previous studies they've carried out. “It's incorrect. That many people aren’t attending!” This is a common situation – and it doesn’t necessarily mean that an organization received or collected inaccurate data! On average, more than thirty percent of people who report interest in visiting any kind of cultural organization haven’t attended one in the last two years. At IMPACTS, we...Sign in to KYOB+
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