Data indicate that the length of time before people intend to visit a cultural organization is long, and the time between buying a ticket and actually visiting is short. Here's why this matters.
I recently asked my email subscribers about the most pressing question facing them in their roles as leaders within cultural organizations. I received hundreds of thoughtful responses and head-scratchers ripe for diving into the data. This article is the result of one of those questions: When is the decision to visit a cultural organization made relative to the intended visitation date? How might this...Sign in to KYOB+
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