It doesn't much. In fact, there's something that matters much more.
“But we’re a nonprofit!” seems to be a common defense against lack of industry evolution in my experience working with cultural organizations. We seemingly use it to justify everything from being slow-moving, to not tackling true barriers to visitation, to not investing enough in marketing to effectively fulfill our missions, to paying low wages for hard workers. It’s the ugly stepchild excuse of perhaps the most harmful excuse for lack of industry evolution of all: “That doesn’t apply to me.” But do potential visitors actually...Sign in to KYOB+
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