The personalization trend is here. And it’s affecting nearly everything visitor-serving organizations do.
Once in a while – usually when considering topics for a trend meeting with clients – I look over collections of recent IMPACTS data and glaring patterns emerge. Sometimes these trends are obvious – like myth-busting traditional ways of thinking that data suggest are now largely irrelevant. Sometimes they come together to tell a story about sector evolution and solvency. And other times - like today- they represent a connection so glaringly apparent (because it is already in the broader business media...Never miss the latest read on industry data and analysis.
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