Some cultural organizations pretend that these commonly understood business realities do not exist - and it is making their jobs harder.
Cultural organizations – museums, zoos, aquariums, historic sites, botanic gardens, and performing arts organizations – may be considered unique business entities, in a way. They are mostly nonprofits with social missions to educate and inspire people. They provide transformative experiences. But these organizations also need to keep their doors open in order to thrive as attendance continues not to keep up with population growth, and industry expenses outpace revenues. For organizations not fully reliant on government...Never miss the latest read on industry data and analysis.
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