The top membership benefit among self-identified members to cultural organizations in the United States is free admission. But what are the top benefits for those organizations where general admission is always free?
For many of these museums, membership may be more of a donor engagement pathway fueled by philanthropic motivations. The findings around their top benefits have meaningful implications for the future of membership. At the end of each year, IMPACTS Experience identifies key trends that we are watching for the year to come. Two of the eight key trends we’re monitoring in...Sign in to KYOB+
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