It may be more than you think. Here’s the data segmented for eleven types of cultural organizations, and what institutions need to know about these valuable audiences and the factors impacting their planning processes and decisions.
At IMPACTS Experience, we are in market on an ongoing basis to understand the top reasons why some people with an interest in attending cultural organizations do not actually visit. Cultural organizations tend to know a great deal about the people who already attend, but what about those valuable inactive visitors who do not?
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