For Americans overall: Yes. And the percentage is growing.
The majority of Americans now believe that both exhibit and performance-based organizations should require proof of vaccination. On the whole, 56.8% of adult Americans and 71.1% of likely visitors (people who actually attend these organizations) now believe US cultural entities should require visitors to show proof of vaccination. In September, only 48% of likely visitors believed that proof of vaccination should be an admission requirement. “NOPE. Not in my town!” Some leaders are certainly accurate in this reaction! We see significant variance in sentiments across the United States. Things...Never miss the latest read on industry data and analysis.
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