The primary motivation for choosing a leisure destination right now is visiting friends and family. This is different than before the pandemic, and it has possible implications for cultural organizations.
The holiday season is upon us and cultural organizations may be gearing up for a bump in attendance. On average, historically, 19% of annual attendance takes place during the last quarter of the year for museums, and a meaningful percentage of this attendance happens in the roughly one-month holiday season between Thanksgiving and Christmas. And people are traveling again this season! Children are getting vaccinated! After a rough...Never miss the latest read on industry data and analysis.
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