No, BIPOC visitors to museums and performing arts organizations are not necessarily low-income individuals. Here's data to finally nip this in the bud once and for all.
To successfully engage lower-income households onsite, entities must first stop conflating ethnic diversity with household income diversity. Bluntly: Entities cannot infer anything about an individual’s household income by the color of their skin. That sounds obvious, doesn’t it? But the misperception that cultural organization leaders can ascertain the success of affordable access initiatives with their eyeballs alone underscores that there may be some racism to nip in the bud as the industry...Never miss the latest read on industry data and analysis.
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