As US states begin to reopen, intentions to visit cultural organizations are correspondingly increasing.
It was a big week for the US in terms of states taking steps to reopen, and it was a big week for intentions to visit cultural organizations again as well. It’s our ninth week monitoring intentions to visit cultural entities. With much of the United States starting to loosen COVID-19-related stay-at-home restrictions, it may come as no surprise that folks who enjoy cultural experiences plan to soon visit them again. The positive trend we’ve observed the last several weeks continues to strengthen...Never miss the latest read on industry data and analysis.
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