Intentions to visit are recovering as people start to think about visiting cultural organizations again.
The positive trend continues! It’s our eighth week monitoring intentions to visit cultural entities. With about half of the United States starting to loosen COVID-19 restrictions, it may come as no surprise that folks who enjoy cultural organizations plan to soon visit them again. The positive trend that we’ve observed over the last several weeks continues to strengthen as people intend to return to leisure activities relatively soon – and start to plan trips to cultural organizations. The updated findings indicate that...Never miss the latest read on industry data and analysis.
Already have an account? Sign In
