Research shows 16% of the US population has visited a cultural organization – such as a theater performance or a natural history museum – in the last two years.
We share and discuss this statistic frequently on this site because understanding audiences – and how to attract new ones – is what we do here. But we've noticed that some folks have difficulty wrapping their brains around this statistic. Were you expecting the percentage of people in the US who visit cultural organizations to be higher? If so, here’s why you may have been surprised.Let’s start...
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