“Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”
- Dan Ariely
This quote from renowned author and behavioral economist Dan Ariely may draw a chuckle, but it also may summarize how data is approached within the nonprofit visitor-serving industry. “Everyone talks about it.” Indeed, there seems to be a great deal of discussion among museums, zoos, aquariums, botanic gardens, historic sites, and performing arts organizations acknowledging the importance of data. And data is important! It allows these...Sign in to KYOB+
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