Data suggest that there is payoff for organizations that cultivate this subset of membership.
New data is in and, as usual, it may make cultural executives do a double-take! IMPACTS, the company with which I am affiliated, tracks 224 cultural organizations. I recently queried the data to uncover which cultural organizations have membership programs that generate the most support in an effort to spot what they have in common. The query included both exhibit-based organizations (i.e. museums and botanic gardens), and performance-based organizations (i.e. symphonies and theaters). In terms of membership make-up, one finding jumped out immediately: The more...Never miss the latest read on industry data and analysis.
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