Time Trumps Money For Visitors To Cultural Organizations (DATA)

This simple misunderstanding may be the root of many cultural organizations’ problems in securing visitation.

Cultural organizations are not successfully welcoming new audiences at representative rates, and thus our business models – on the whole – may benefit from some rethinking. At the heart of the not-keeping-up cultural organization business model may be this simple misconception: That we are trying to get visitors to contribute their money to come in the door. The truth is, cultural organizations are not (primarily) asking for money when they aim to secure visitation. Cultural organizations are asking for an investment of time...