Setting up ID checkpoints to spot “fake members” at your organization? Data suggest that you may be doing more harm than good.
Many cultural organizations treat “member fraud” as an urgent concern of the utmost importance. I’m talking about organizations that set up ID checkpoints at the entrance or membership deck and believe that their job is to find people getting in on their friend’s membership, and then do this. Data suggest that organizations that think this way may be doing themselves a grave disservice. How big of a problem is membership fraud and guest pass fraud? How...Never miss the latest read on industry data and analysis.
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