In reality, free days generally do the very opposite of mission work. Here's the data.
This post is going to make people angry. And that’s a good thing. Get angry. Being challenged helps us think critically and evolve our strategies to more effectively serve our missions and audiences. I made some folks angry when I shared data and pointed out the compelling economic research behind why free admission is not a cure-all for getting folks to visit cultural organizations. How much does free admission really affect attendance? Turns out, not all that much. I’ve also pointed out...Sign in to KYOB+
Not a member yet?
Never miss the latest read on industry data and analysis.
