Cultural organizations need to reach new audiences or they risk their long-term survival. Here's the data-informed cheat sheet on how to do it.I am excited to have had the opportunity to recently speak at MuseumNext at its first stateside conference. My talk was called Inclusion or Irrelevance: The Data Behind The Urgent Need to Reach New Audiences. (Here's a link to a video of the talk.) And, indeed, that need is desperately urgent. Here's a strategic framework for how to do it.
Why cultural organizations need to reach new audiencesAt IMPACTS, I work...
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