Data suggest that a popular excuse for cultural nonprofits failing to innovate – namely, that the values of millennials will change to conform with existing organizational priorities as they age – is incorrect.
When confronted with data indicating the influence that millennials currently yield in shaping our world, it is not uncommon for overwhelmed leaders to respond with the patronizing defense, "We'll see what happens when these kids grow up, get jobs, and become real adults!" There is an implication among some leaders that millennial values are fleeting, and lack the staying power to inform “proper adult” beliefs...Never miss the latest read on industry data and analysis.
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