Social media and web-based platforms function differently than traditional marketing/PR platforms.
While this may be obvious to some, I work closely with many experienced executive leaders who have been formally trained (and then formally practiced) more traditional marketing and communication methods. Perhaps the differences between digital and other forms of communication is something that some leaders are hesitant to acknowledge because the dramatic changes hearkened by the digital revolution might suggest that years of experience are somehow suddenly less relevant – but I know several brave leaders who have spoken up on behalf of their years of experience doing...Sign in to KYOB+
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