Looking for a keynote or presentation that uses data to shine a light on visitor engagement trends?

You’ve come to the right place.

I enjoy speaking with groups and sharing information to help cultural organizations better understand their audiences. Here’s a bit of basic information about the kinds of speaking engagements that I carry out. If you’re interested in learning more about interactive workshops, you can find more information on those offerings here.

Don’t see what you’re looking for? Head down to the bottom of this page and fill out the contact form and we can create an engagement format that works best for you and your audiences.

 

Formats and pricing

I enjoy conducting keynotes and carrying out speaking engagements tailored to a group’s area of interest. I’m also happy to bring data to present to communities outside of a formal conference.

I work with organizations to make sure that I am delivering relevant information that best fits the interests of those in attendance. I have been honored to be invited to provide guest lectures for graduate and undergraduate students in various programs, and I particularly enjoy the opportunity to be of service in this way.  If this is of interest to you, please use the contact form below and provide additional information.

 

Keynote topic areas

Thanks to the breadth and depth of National Awareness, Attitudes, and Usage Study, we are able to cover a broad range of topics. Items on the Know Your Own Bone website provide a sense of the kind of information that we are able to pull and provide. I am able to expand upon nearly any article featured on this website. The most popular keynotes and lectures that I am currently asked to provide are about:

  • Key trends in engaging visitors onsite and offsite
  • Overcoming cognitive biases in order to run a data-driven cultural organization
  • How social media/digital engagement/technology impacts the onsite/offsite experience
  • Why people who report interest in visiting do not come, and what we know about them
  • Critical trends in membership and cultivating support
  • The data-informed importance of connection within cultural organizations – to people, content, and an organization’s mission
  • Engaging millennials

 

About the Data

The primary source of the data that we share comes from the National Awareness, Attitudes, and Usage Study (NAAU) – an ongoing, in-market survey of 121,000 individuals. The study was originally funded in partnership with the David and Lucille Packard Foundation and is believed to be the largest, ongoing survey of perceptions, attitudes, and behaviors surrounding visitor-serving organizations in the United States. Aside from it’s large sample size, the study boasts two, additional unique attributes: It is representative of the U.S. market, and it is informed by a process called lexical analysis. The NAAU is not a traditional survey wherein respondents chose the most fitting answer from a list. Instead, the NAAU is a big data survey instrument that is populated using open-ended queries. Respondents tell us the answers to questions in their own words, and their answers are categorized and weighted accordingly. Lexical analysis assists in overcoming cognitive biases attendant to traditional surveys, and does not limit answers to the hypothesis of study creators. You can learn more about our data sources here. 

By tapping into the great deal of information that we are already monitoring, we can lend insight to specific organizations without their needing to spend hundreds of thousands of dollars to deploy their own large-scale market research tools. The workshops allow us to engage longer-term and build upon information with entities that are interested in carrying out more than one workshop, but also delivers helpful information to inform both strategies and tactics for entities interested in only one share-out cut of data that impacts their organization.

 

Interested? Great!

I’d love to learn more about how I may best be of service to you. Please fill out the form below and our rockstar KYOB Coordinator, Bethany Corriveau Gotschall, will send along a Speaking Information Form and we’ll take it from there!