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- Primarily For People with Children? What This Perception Means for Cultural Entities (DATA)
- Cost-Related Barriers to Attendance: What Organizations Need to Know About Economic Concerns (DATA)
- Midyear Market Potential: 2024 & 2025 Expected Attendance for Eleven Cultural Organization Types (DATA)
- Cost and Value: Are Museum & Performing Arts Tickets Worth It? (DATA)
- More Than Souvenirs: The Overlooked Power of Museum Stores (DATA)
- Are Crime Perceptions Impacting Intentions to Visit Urban Cultural Organizations? (DATA)
- Trends Questions? Join Us for a Virtual Q&A!
- Top Mistakes Cultural Entities Make When Commissioning a Pricing Study & How to Avoid Them
- How Much Should You Spend on Marketing to Maximize Attendance? (DATA)
- Do School Group Visits Correlate With Adulthood Attendance to Cultural Entities? It’s Not What You Think. (DATA)
- Differentiated, Variable, and Dynamic Pricing? What Cultural Entities Need to Know
- 2024 & 2025 Market Potential: Expected Attendance for Eleven Cultural Organization Types (DATA)
- From Attendance to Welcoming Perceptions: Our Data Publishing Schedule for the First Half of 2024
- Our Top Ten Most Popular Articles for Cultural Executives in 2023
- Pricing, Target Audiences & the Urban Doom Loop: Top Trends We’re Watching in 2024 (DATA)
- Data Reveals the Weighted Factors Comprising Guest Satisfaction for Cultural Entities
- Education Value Justifies Visits to Cultural Entities – Why This Matters (DATA)
- Most Americans Don’t Know Nonprofit Cultural Entities Are Nonprofits – Here’s Why This Matters (DATA)
- The Causes Likely Visitors Care About Most as We Enter the Election Cycle (DATA)
- How Welcoming Are Cultural Organizations According to BIPOC, Millennial, and Child-Free Guests? (DATA)
- What Population Shifts Mean for Long-Term Attendance to Cultural Organization Types (DATA)
- 2023 & 2024 Expected Attendance: Data for Eleven Cultural Organization Types
- How Do Cultural Employees Feel About Unionizing? (DATA)
- Marketing or Curating: Which Is More Important for Museums?
- More People Trust Museums Now Than Before the Pandemic (DATA)
- Here’s What Organizations That Recovered Fastest Post-Pandemic Have in Common (DATA)
- The Pandemic Has STILL Shifted the Types of Cultural Entities People Prefer to Visit (DATA)
- Market Potential by Quarter in 2023: Projected Attendance to US Cultural Entities (DATA)
- Does Free Admission Result in More Diverse Audiences? A Pandemic-Informed Update (DATA)
- Post-Pandemic Attendance Projections for Museums? Do Not Rely on Pent-Up Demand (DATA)
- To Price Bundle or Unbundle Ticketed Experiences? Here’s the Research (DATA)
- Three Bad Research Practices That Risk Misleading Cultural Organizations
- Want Tourists to Visit? Get On Their Agenda Before They Leave Home (DATA)
- There Will Be Increased Competition for Leisure Activities in 2023. Here Are the Implications (DATA)
- The Critical Link Between Members and Museum Retail (DATA)
- The Pandemic Has Shifted the Types of Cultural Entities That People Prefer to Visit (DATA)
- Willingness to Consider a Donation Has Increased – Especially Among Members and Subscribers (DATA)
- Market Potential by Quarter in 2022: Projected Attendance to US Cultural Entities (DATA)
- Here to Stay: Three Pandemic-Related Trends Likely to Stick Around
- Market Potential 101: What Cultural Entities Need to Know About Attendance Projections
- Have 2021 Attendance Projections Increased for Cultural Entities Since the Pandemic’s Peak? (DATA)
- How Relaxed Mask Policies Are Impacting Family Plans to Visit Cultural Entities (DATA)
- More Pandemic, More Problems: The Hassle of Visiting Museums Has Increased (DATA UPDATE)
- When Black Swans Happen: How Cultural Entities Can Better Respond to Disruption
- Do People Plan to Travel for Spring Break 2021? (DATA)
- Quicker Decisions & Redemptions: The Pandemic Has Changed Visitation Timelines
- Market Potential by Quarter in 2021: Projected Attendance to US Cultural Entities (DATA)
- The Cultural Sector (Unknowingly?) Reports Misleading Numbers. Why It Needs to Stop.
- Vaccination News Has Already Changed Plans To Visit Cultural Entities in 2021 (DATA)
- Data Round-Up: Six Ways COVID-19 Is Impacting Cultural Entities
- Members and Subscribers Are More Likely to Vote. Here’s Why This Matters (DATA)
- Credibility of Museums Continues to Increase During Pandemic (DATA)
- Love the Visit, Hate the Hassle: Five Access Challenges Hurting Attendance (DATA)
- The Five Biggest Barriers to Attending Cultural Entities in 2020 (DATA)
- Big City Blues: Why Smaller-Town Cultural Entities Have an Opportunity Right Now (DATA)
- What Factors Influence a Cultural Organization’s Reputation? (DATA)
- Market Potential: What Attendance Volume Can Cultural Entities Expect in 2020? (DATA)
- Still Worth It? Admission Cost During the Pandemic for Cultural Entities (DATA)
- Data Shows Increased Credibility of Museums During the Pandemic
- Why People Say They Won’t Visit Cultural Entities, COVID-19 Aside (DATA)
- How Racially Representative Is Cultural Organization Attendance? (DATA)
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – March 23, 2020
- Why Marketing Matters During COVID-19 Closures – Key Factors to Consider (DATA)
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – March 16, 2020
- Pay More, Trust More? How Free vs. Paid Admission Correlates With Credibility (DATA)
- Nonprofit, For-Profit, or Government-Run? How It Impacts Visitor Perceptions of Cultural Entities (DATA)
- Free, Discounted, or Full Price: How Admission Basis Impacts Perceptions of Cultural Entities (DATA)
- Why Do Millennials Donate To Cultural Organizations? (DATA)
- Cultural Competitors: What Are Likely Visitors Interested In Doing Instead? (DATA)
- Top Ten Most Popular Articles of 2019 for Cultural Executives
- Ten Years Later, Is Time Still More Valuable than Money? (DATA)
- More Than A Laugh: Five Cartoons For Cultural Organization Leaders
- Considering a Building Expansion? Three Tips For Cultural Organizations
- How Much Do Building Expansions Increase Attendance – And For How Long? (NEW DATA)
- Do Pre-Visit Information Sources Vary by Household Income? (DATA)
- Ghosts of Data Past: Five Major Trend Updates For Cultural Organizations
- Reputation is More Than TripAdvisor Reviews: Your Mission Matters (DATA)
- What’s for Dinner? The Answer Matters For Cultural Organizations Trying To Reach New Audiences
- Let’s Talk Nerdy – Collecting Good Data
- School Groups vs. Family Visitors: Which Kids Come Back As Adults? (DATA)
- Stepping Out of Silos: 5 Things That Are Everyone’s Job in Cultural Organizations
- Let’s Talk Freely About Free Admission – Does It Really Impact Who Visits? (DATA)
- “There’s Nothing New To See”: How Major Exhibits Really Impact Long-Term Attendance
- Admission Fees Aren’t What Keep Millennials From Visiting Cultural Organizations (DATA)
- Digesting the Data – Five Cultural Organization Findings Even We Found Difficult to Swallow
- Unwelcoming, Uninteresting, and Unengaging? Here’s What’s Up With Perceptions Of Children’s Museums (DATA)
- People Trust Museums… Even If They Don’t Visit Them (DATA)
- Why Understanding Trends Is Critical For Cultural Organization Success
- Bursting The Bubble: Why It’s Surprising To Learn How Few People Visit Cultural Organizations
- How Often Do People Really Revisit Cultural Organizations? (DATA)
- Data-Driven Fun Facts: What Kittens and The Canadian Rockies Have To Do with Visiting Cultural Entities
- Same People, More Visits: What Growing Repeat Attendance Means for Cultural Organizations (DATA)
- It’s True. Social Media Followers Are More Likely To Visit Cultural Organizations (DATA)
- Perceptions Matter – How Welcoming Are Cultural Organizations? (DATA)
- In Museums We Trust. Here’s How Much (DATA UPDATE)
- Population Up, Cultural Organization Attendance Down. What Gives? (DATA)
- Millennials DON’T Ruin Everything – Here’s Why They May Be Your Most Important Visitors (DATA)
- They’re Just Not That Into You: What Cultural Organizations Need to Know About Non-Visitors (DATA)
- Inactive Visitors Are Interested in Attending Cultural Organizations. Why Don’t They? (DATA)
- Active Visitors: Who Currently Attends Cultural Organizations? (DATA)
- Active, Inactive, and Unlikely Visitors: What Cultural Organizations Need To Know (DATA)
- Why Effective Membership Programs Are More Important Than Ever Before (DATA)
- Finding: Fewer People Are Visiting Cultural Organizations With Families (DATA)
- Why Cultural Organizations Need To Keep Talking About Millennials (DATA)
- How Can My Organization Become A Data-Driven Organization?
- It’s Easiest To Spot Visitor Engagement Trends At Aquariums. Here’s Why. (DATA)
- Three Proven Business Realities That Cultural Organizations Should Stop Ignoring
- Why Millennials Are Not “Aging Into” Cultural Organization Causes (DATA)
- Embracing “Reality”: Understanding Tensions In Visitor Perceptions Of Cultural Organizations
- Potential Visitors To Cultural Entities Are Spending More Time On The Couch Instead (DATA UPDATE)
- Data Round-Up: How To Activate Inactive Attendees To Cultural Organizations
- How Much Should Organizations Invest In Research For A Major Project, Exhibit, or Expansion?
- Millennials Vs. Non-Millennials: Why They Do Not Visit Cultural Organizations (DATA)
- Who Visits Cultural Organizations – And Who Is Interested in Visiting, But Doesn’t (DATA)
- Why the Percentage of Families Visiting Cultural Entities is Declining (DATA)
- Intent Vs. Interest In Visiting Cultural Organizations: Why These Metrics Matter (DATA)
- Do Discounts Attract New Visitors To Cultural Organizations? (DATA)
- A Long Lead: The Decision-Making Timeframe Of Cultural Attendees (DATA)
- The Three Most Important Reasons To Prioritize Visitor Satisfaction (DATA)
- Why Museums And Cultural Organizations Fail To Become Data-Informed Institutions
- Finding: Cultural Organization Visitors Are More Likely To Vote (DATA)
- The Increasing Costs of Running Cultural Organizations (DATA)
- Do Free Museums Attract Lower Income Visitors? (DATA)
- Nontraditional Visitors Are Not Low-Income Visitors: A Leadership Assumption Hurting Cultural Organizations
- How Well Are Cultural Entities Welcoming Racially Diverse Attendees? (DATA)
- Why Some Cultural Organizations Overestimate Success In Welcoming Diverse Visitors
- Unintentional Collusion: An Accidental Business Reality Hurting Cultural Organizations
- The Met’s Admission Price Will Not Hurt Accessibility – It May Help (DATA)
- Top Destination Attributes That Motivate Visitation to Cultural Organizations (DATA)
- From Happy Hours To Fun Runs: How To Successfully Diversify The Visitor Experience (DATA)
- Data Shows Barrier to Visitation Is Offsite Technology (Not Onsite Technology)
- Finding: Maximizing Attendance to Cultural Entities May Depend on Social Media (DATA)
- The Key To Reaching New Audiences For Cultural Organizations (DATA)
- Cultural Organizations Are Still Not Reaching New Audiences (DATA)
- The Biggest Mistake Leaders Make in Engaging Millennial Visitors
- Admission Price Recall: Only Half Of Visitors To Cultural Organizations Get It Right (DATA)
- The Value of New vs. Renewed Members (CASE STUDY)
- Does Being Nonprofit Impact Perceptions of Cultural Organizations? (DATA)
- Time Trumps Money For Visitors To Cultural Organizations (DATA)
- Admission Discounts Negatively Impact Long-Term Visitation (DATA)
- How To Leverage Education Value To Increase Visitation to Cultural Organizations (DATA)
- Visitor-Serving Superpowers: How Cultural Entities Are Leading Private Companies
- The Cost of Cutting Marketing Budgets Within Cultural Organizations (DATA)
- Arts & Culture Remain Less Important To Younger Generations (DATA)
- Audience Insights: Organizations Overlook The Most Important Clues
- Do Expansions Increase Long-Term Attendance? (DATA)
- Over 60% Of Recent Visitors Attended Cultural Organizations As Children (DATA)
- How Annual Timeframes Hurt Cultural Organizations
- Special Exhibits vs. Permanent Collections (DATA)
- A Quarter of Likely Visitors to Cultural Organizations Are In One Age Bracket (DATA)
- People Trust Museums More Than Newspapers. Here Is Why That Matters Right Now (DATA)
- Breaking Down Data-Informed Barriers to Visitation for Cultural Organizations (DATA)
- Market to Adults (Not Families) to Maximize Attendance to Cultural Organizations (DATA)
- Why Those With Reported Interest Do Not Visit Cultural Organizations (DATA)
- MoMA Sees Reputation Boost After Displaying Muslim Artists (DATA)
- Data Reveals The Worst Thing About Visiting Cultural Organizations
- Visitor Confidence Is In Decline For US Cultural Organizations (DATA)
- The Visitor Engagement Cycle for Cultural Organizations
- Negative Substitution: Why Cultural Organizations Must Better Engage New Audiences FAST (DATA)
- How Imaginary Lines Drawn by Cultural Organizations Hold Them Back
- Distraction: Blaming Admission Cost for Lack of Cultural Center Attendance (DATA)
- Growing Competitor for Visitation to Cultural Organizations: The Couch (DATA)
- Point of Reference Sensitivity in Visitors: How It Affects Your Cultural Organization And What To Do About It
- Audience Access: The Reality For Cultural Organizations To Embrace for Solvency
- On Museum Layoffs: The Data-Informed Importance of Marketing and Engagement Departments
- Attracting Diverse Visitors: Cultural Organizations Overlook The Most Important Factor (DATA)
- Audience vs. Market Research: A Critical Distinction for Cultural Organizations
- Millennials Spend More Than Others On Food and Retail at Cultural Organizations (DATA)
- Why Cultural Organizations Are Not Reaching Low-Income Visitors (DATA)
- Local Audiences Have Skewed Perceptions of Cultural Organizations (DATA)
- Admission Price is NOT a Primary Barrier for Cultural Center Visitation (DATA)
- Fads vs Trends: How Organizations Can Tell The Difference (And Why it Matters)
- Schedule Drives Visitation to Cultural Organizations And Nobody Is Talking About It (DATA)
- Which Is More Important for Cultural Organizations: Being Educational or Being Entertaining? (DATA)
- Five Data-Informed Fun Facts About Visitors to Cultural Organizations
- The Surprising Reason Why Organizations Underestimate Attendance Loss During Closures (DATA)
- Nonprofit Recognition: What Matters More To Visitors Than Your Tax Status (DATA)
- Real Talk: Why Cultural Organizations Must Better Engage Millennials (DATA)
- How Much Money Should Your Cultural Nonprofit Invest in Getting People in The Door? (DATA)
- Cultural Organizations Highlighting Mission Outperform Those Marketing as Attractions (DATA)
- Data Reveals the Best Thing About Visiting a Cultural Organization
- Free Admission Days Do Not Actually Attract Underserved Visitors to Cultural Organizations (DATA)
- Why Discounting Hurts Your Cultural Organization And What To Do Instead (DATA)
- Admission Pricing is Not An Affordable Access Program
- How Free Admission Really Affects Museum Attendance (DATA)
- Fast Facts: Admission Pricing is a Science – Not an Art (VIDEO)
- Why Millennials May Be The Most Valuable Generation for Cultural Nonprofits (DATA)
- Death By Curation: The Exhibit Strategy That Threatens Visitation and Cultural Center Survival (DATA)
- Millennial Values Do Not Change With Age: What Cause Durability Means For Cultural Nonprofits (DATA)
- Visitation to Increase if Cultural Organizations Evolve Engagement Models (DATA)
- Group Tour Interest in Decline: Why Museums Should Invest Elsewhere (DATA)
- Audience Acquisition: The Cost of Doing Business for Visitor-Serving Organizations (DATA)
- The Game Has Changed: Nonprofits Now Compete with For-Profits (DATA)
- Three New Pricing Realities For Visitor-Serving Nonprofits in The 21st Century (DATA)
- Signs of Trouble For The Museum Industry (DATA)
- There Is No Mission Without Money: Why Cultural Organizations Need To Get Smart About Pricing Practices
- Finding: Museums That Highlight Mission Financially Outperform Museums That Market Primarily as Attractions (DATA)
- Why Your Visitors Are Not Buying Tickets Online (And Why It May Be Your Fault)
- Five Characteristics That Differentiate Museum and Performance Arts Visitors From The General Market (INFOGRAPHIC)
- Leisure Activity Motivation: How People Decide to Attend Your Museum or Visitor Serving Organization (DATA)
- Non-Nuclear Proliferation: Who is Really Visiting Museums Nowadays?
- The Millennials Are Here: 5 Facts Nonprofits and Businesses Need to Know
COVID-19 Updates
- Cultural Organizations Are More Welcoming – So Are First-Time Visits Up? (DATA)
- Have Cultural Entities Grown More Welcoming? Here’s What the Public Thinks (DATA)
- Proof of Vaccination Requirements: Do Visitors to Cultural Entities Want Them? (DATA)
- Member and Subscriber Renewals Are Down – But Don’t Panic Just Yet (DATA)
- Increased Digital Engagement Is a ‘New Normal’ for Cultural Entities (DATA)
- Should Cultural Entities Require Proof of Vaccination? (September 2021)
- Delta’s Here. Is It Time For Cultural Entities to Require Masks Again? (DATA)
- DATA UPDATE: Can Cultural Entities Remove Mask Policies Now? (June 23, 2021)
- DATA UPDATE: How About NOW? Should Cultural Entities Relax Safety Policies? (June 9, 2021)
- Should Cultural Entities Relax Their Mask Mandates Yet? (DATA – May 26, 2021)
- What Makes People Feel Safe Visiting Museums and Performing Arts Entities? (DATA UPDATE)
- More First-Time Visitors Are Attending Cultural Entities During the Pandemic (DATA)
- More People Really Are Engaging With Cultural Entities Online During the Pandemic (DATA)
- Safety First: Museum Visitors Expect Better Mask Enforcement (DATA)
- What Makes Members and Subscribers Feel Safe? (DATA)
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – July 27, 2020
- Mask Up: Here Are The Safety Measures Visitors Want (DATA)
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – July 20, 2020
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – July 13, 2020
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – July 6, 2020
- Most People Want Cultural Entities to Require Masks (DATA)
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – June 29, 2020
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – June 22, 2020
- When Do People Plan To Visit Cultural Entities Again? – June 15, 2020
- People Intend to Visit Again. Where Will They Go And What Will Make Them Feel Safe? (DATA)
- How COVID-19 & Civil Unrest Are Impacting Intentions to Visit Cultural Entities (DATA) – June 8, 2020
- How COVID-19 & Civil Unrest Are Impacting Intent to Visit Cultural Entities (DATA) – June 1, 2020
- If You Reopen, Will They Come? Four Factors Driving Attendance (DATA)
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – May 25, 2020
- Masks? Antibody Testing? Big Update On What Will Make People Feel Safe Visiting (DATA)
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – May 18, 2020
- Exposed by COVID-19: Three Cracks in Cultural Entity Operations to Repair for Reopening (DATA)
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – May 11, 2020
- Meeting Visitor Needs: What Will Make People Feel Safe by Age & Income (DATA)
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – May 4, 2020
- Why Members and Subscribers Are Critical for Your Recovery Strategy (DATA)
- Intent to Visit by Household Income: What it Means For Reopening (DATA)
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – April 27, 2020
- Which Cultural Entities Will People Return To After Reopening? – April 22, 2020
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – April 20, 2020
- Performance Vs. Exhibit-Based Experiences: What Will Make People Feel Safe Visiting Again? (DATA) – April 15, 2020
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – April 13, 2020
- Which Cultural Entities Will People Return to After Reopening? – April 8, 2020
- DATA BY REGION: How COVID-19 is Impacting Intentions to Visit Cultural Entities – April 6, 2020
- What Will Make People Feel Safe Attending a Cultural Entity Again? – April 1, 2020
- How COVID-19 is Impacting Intentions to Visit Cultural Entities – March 30, 2020
- Post-Pandemic, Which Cultural Entity Types Are People More Likely to Revisit? – March 25, 2020
Current Condition
- Trust Trends for Cultural Entities at Mid-Year 2024 (DATA)
- Are Employees of Cultural Organizations Happy? (DATA)
- Why Aren’t Interested Visitors Attending? The Top Reasons Have Changed For Now (DATA)
- Data Update on Growing Cultural Organization Competition: The Couch
- Cultural Entities Are Not Expanding Audiences Fast Enough to Sustain Attendance. Here’s What This Means (DATA)
- Our Top Ten Most Popular Articles for Cultural Executives in 2021
- Median Income of Cultural Attendees by Ethnicity: Another Reason Not to Judge Visitors by Appearance (DATA)
Earned Revenue
- Membership Retention by Organization Type (DATA)
- Difficult, Time-Consuming, Confusing? Ticketing Issues Are Deterring Visitors (DATA)
- Shop Talk: How Museum Retail Stores Elevate Visitor Experiences (DATA)
- Improving Welcoming Perceptions Increases Willingness to Pay Higher Admission Fees (DATA)
- What Do Current Economic Concerns Mean for Admission Prices? (DATA)
Executive Leadership
- Arts & Culture, Education, Environment, Social Equity: What Guests Care About – And Why You Should, Too (DATA)
- How Racially and Ethnically Representative Are Visitors to Cultural Organizations? (DATA)
- Exciting Changes Coming Next Week! Featuring More Specialized Data For Your Organization
- What Do Wealthy Americans Consider Before Joining a Nonprofit Board of Directors? (DATA)
- Our Top Ten Most Popular Articles For Cultural Executives in 2022
- Need a Read? Five Non-Museum Book Recommendations for Museum Leaders
- Good Data Means Smarter Decisions in 2021. We’ve Got You Covered.
- Top Ten Most Popular Articles of 2020 for Cultural Executives
- Value vs. Vanity: The Metrics That Matter for Cultural Organizations
- These Unprecedented Times: Advice for Cultural Executives Confronting Chaos
- Seven Things Data-Informed Organizations Do Differently
- Accepting Data Can Be Hard – These Brain Tricks Make It Even Harder
- The Few, The Proud, The Nerdy – Why Your Organization Needs Data Advocates
- Do What You Love: Celebrating A Decade of Know Your Own Bone
- “Clear Your Brain Every Five Years” And Other Lessons from A Leadership Career
- Three Things To Remember When Data Findings Are Difficult To See
- Top 10 Most Valuable Articles Of 2018 For Cultural Executives
- The Most Popular Fast Facts Videos For Cultural Executives
- Cultural Organizations: ‘Entertainment’ Is Not A Dirty Word (DATA)
- Curiosity Changed the Cultural Organization: Three Non-Museum Books to Inspire Your Thinking
- Wise Words From Data Nerds: Sixteen Quotes To Inspire Your Organization’s Approach To Data
- Engaging, Activating, Storytelling: A Case For “Jargon” in Cultural Organizations
- Four Trends That Cannot Be Delegated To Departments Within Cultural Organizations
- The Most Important Factor For Digital Success Within Cultural Organizations
- Three Cognitive Biases That Skew The Thinking Of Cultural Professionals
- How I Got Here: My Path In The Visitor-Serving Sector
- Romanced By Virtual Reality? Four Actual Realities To Consider For Cultural Organizations
- Here Are The Four Best Reasons To Join A Nonprofit Board
- Thank You, Metropolitan Museum of Art: How Headlines Help Cultural Organizations
- Three Leadership Lessons I Learned From Stupid Work Mistakes
- Three Dangerous Misunderstandings About Data Among Cultural Executives
- Ten Most Popular Articles of 2017 For Cultural Organizations
- Four Overlooked Reasons To Value On-Staff Millennials Within Cultural Organizations
- Cultural Organization Confusion: “The Market” vs. “Marketing”
- Five Ways To Support Cultural Organizations Impacted By Irma and Harvey
- What Is The Most Important Role of Cultural Nonprofit Board Members? (STUDY)
- Three Phrases That Effective Leaders Do Not Say
- Three Data-Based Articles That Resulted In The Most Hate Mail (And Why)
- Why Forgetting That Industry Experts Have Biased Perspectives Hurts Cultural Organizations
- Redesign Launched! Introducing the New Know Your Own Bone
- Cultural Organizations: It Is Time To Get Real About Failures
- Eight Realities To Help You Become A Data-Informed Cultural Organization
- The Top Seven Macro Trends Impacting Cultural Organizations
- Five Videos That Will Make You Proud To Work With A Cultural Organization
- People, Planet, Profit: Checks and Balances for Cultural Organizations
- Two Ways Organizations Adapt to Change (And Which Brings Long-Term Success)
- Most Popular Posts of 2016 for Cultural Organizations
- A Simple Framework For Cultivating New Audiences For Cultural Organizations
- A Month In My Life Working With Cultural Organizations
- Cultural Organizations: People (Not Things) Matter Most
- Six Concepts that Visitor-Serving Organizations Confuse at Their Own Risk
- Combating Case Study Envy Within Museums And Cultural Organizations (DATA)
- Experiencing Millennial Discussion Overload? Here Are Four Things to Remember
- Three Data-Informed Reasons to Love Gen X Visitors to Cultural Organizations
- Five Famous Proverbs That Are NOT About Running a Nonprofit (And Three That Could Be)
- One Year of Fast Facts: Here Are Your Favorite Videos for Cultural Executives
- Three Survival Questions That Cultural Organizations Avoid Asking (Because We Do Not Like The Answers)
- Think Twice Before Saying These Three Things to the Marketing Department
- The Phrase That Effective Leaders Never Say
- The Simple Reminder that Significantly Increases the Likelihood of a Successful Nonprofit Initiative
- Three Tips To Help Nonprofits Increase Success When Pursuing For-Profit Partnerships
- The Five Best Reasons to Add Millennials To Your Nonprofit Board of Directors
- Three New Trends For Cultural Organizations That Are Not New At All
- Most Popular Posts of 2015 For Cultural Organizations
- Nonprofit Leadership Has Evolved: Why Executives Should Be More Like Conductors
- Five Famous Movie Quotes on How NOT To Run a Nonprofit Organization
- Devastating Defenses: Five Common Excuses Sabotaging Cultural Organizations (DATA)
- Why It Is Okay If Your Nonprofit Hates Data (And Why You Need It Anyway)
- Four Strategic Concepts That Many Cultural Organizations Have Backward
- Connectivity is King
- The Myth of Saving Your Way to Prosperity: Three Financial Realities for Nonprofit Executives
- Some Nonprofits Are Overthinking Millennial Engagement (to Their Own Detriment)
- Influencing Leadership: Three Findings to Effectively Communicate with Cultural Executives (DATA)
- Six Ways Personalization Trends Are Affecting Museums and Cultural Centers (DATA)
- The Evolution of Nonprofit Leadership: We Need More Conductors
- Most Popular Posts of 2014 for Museums and Nonprofits
- How Nonprofits Use Language as a Barrier to Progress
- Six Urgent Reasons To Add Millennials To Your Nonprofit Board of Directors
- How to Score an Informational Interview: 7 Tips For the Information Age
- The New Trickle Down Effect: Why Nonprofits Are Innovators for Industry
- Why Talking About The Future of Museums May Be Holding Museums Back
- Six Reasons Why Content Is No Longer King (And What Now Holds the Throne)
- The Real Reason Some Nonprofits Stink at “Digital” (And Why It Is Getting Worse)
- Is your Nonprofit Living in the Past? Nine Outdated Ways of Thinking That Are Hurting Your Organization
- The Evolution of Marketing from a Service Department to a Strategic Collaborator
- Five Things I Have Learned As A Millennial Working With Baby Boomers
- The Relevance Test: Three Key Concepts to Future-Proof Nonprofit Organizations
- Trends Report: Four Trends That Will Affect Visitor-Serving Organizations in 2014
- Most Popular Posts of 2013 for Nonprofits and Museums
- What Museums Can Learn From Online Dating
- The Benefit of Ask A Curator Day (It May Not Be What Museums Think)
- 6 Sad Truths About Fundraising That I Have Learned as a Millennial Donor
- Thank You and KYOB’s Most Popular Posts of 2012
- We Can’t Keep Our Mouths Shut (On Millennial Employees In Cultural Organizations)
- "You Have to be Comfortable Being Uncomfortable"- One-Line Lessons on Leadership
- 6 Big, Societal Changes That Have Already Happened. Has Your Organization Adjusted?
- 8 Movies with Great Museum Scenes
- 5 Reasons Why I Chose to Pursue an MPA over an MBA
- 5 Reasons to be Proud That You Majored in English
- 10 Reasons to Visit a Museum
- Words of Wisdom: 41 Inspirational Quotations for Young Nonprofit Leaders
- 3 Important Lessons I Learned at my First Full-Time Museum Job
Fundraising & Membership
- Top Membership Benefits Reveal Hints for Cultivating Diverse Support (DATA)
- How Diverse Are Members/Subscribers Compared to Other Visitors to Cultural Entities? (DATA)
- What Do America’s Wealthiest Donors Consider Before Making a Gift Over One Million Dollars? (DATA UPDATE)
- Want Renewals and Donations From Members and Subscribers? Your Mission Matters (DATA)
- Mission-Motivated Members Find Greater Value in Their Memberships (DATA)
- ‘Tis the Season for Giving: Willingness to Donate to Cultural Organizations is Up This Year (DATA)
- Education, Age, Income: How Members and Subscribers Differ From General Attendees (DATA)
- I’m a Millennial Donor. Here Are Five Things Cultural Entities Should Know
- Want Members To Renew? Get Them To Come Back (DATA)
- Your Members Visit All The Time! …Or Do They? (DATA)
- Your Members Aren’t Always Your Visitors – And That’s Okay (DATA)
- Crunching The Numbers – Just How Valuable Are Your Members? (DATA)
- Are Your “Membership Police” Sabotaging Visitor Satisfaction? (DATA)
- Why Expired Members Do Not Renew Their Memberships To Cultural Organizations (DATA)
- How Much More Satisfied With Their Visits Are Members Than Non-Members? (DATA)
- What Are The Most Important Membership Benefits? (DATA)
- The Overlooked Importance of Non-Local Members to Cultural Organizations (DATA)
- Why Donors Stop Giving to Cultural Organizations (DATA)
- What Annoys High-Level Members at Cultural Organizations? (DATA)
- Mission Motivated vs. Transaction Motivated Members: What Your Cultural Organization Needs To Know (DATA)
- What Wealthy Donors Consider Before Making a Gift Greater Than One Million Dollars (DATA)
- Why Donors Stop Giving Money to Cultural Organizations (DATA)
- The Expensive Misconceptions Surrounding Membership Fraud for Cultural Organizations (DATA)
- The Membership Benefits That Millennials Want From Cultural Organizations (DATA)
- What Ultra Wealthy Donors Consider Before Supporting a Nonprofit (DATA)
- Three New Realities for Cultivating Big Donors in the 21st Century (DATA)
- 11 Strategic Tips to Cultivate Member and Donor Relationships Online
- 6 Strategic Reasons For Membership Teams to be Involved with Social Media
- Why Social Media Is The New Force Empowering Giving Decisions
- How to Utilize Social Media to Actually Cultivate Donors (And Why You Need To Do It Right Now)
- Time, Treasure, Talent: Priority Confusion on Nonprofit Boards Limits Success (STUDY)
- How Generation Y is Changing Museum and Nonprofit Membership Structures (DATA)
Marketing
- Which Social Media Platforms Maximize Engagement and Conversions for Cultural Entities? (DATA)
- Is Instagram the Top Social Media Channel for All Ages? What About Performing Arts? (DATA)
- Which Social Media Channel Is Most Important for Cultural Organizations? (DATA)
- Visitor Satisfaction Scores May Be Lower This Season Than In The Past. Here’s Why (DATA)
- How Much More Time Do Likely Visitors Spend Online During the Pandemic? (DATA)
- Social Media is More Important Than Ever For Cultural Entities – Here’s What You Need to Know
- Musing On A Mobile App For Your Cultural Organization? Read This First (NEW DATA)
- Game Changer: Social Media Followers Report Better Experiences At Cultural Organizations (DATA)
- Which Social Media Platforms Are Most Important For Organizations? (DATA UPDATE)
- The Three Keys To Ongoing Millennial Engagement For Cultural Organizations
- The Goldfish Problem: How To Get Attention Of Potential Visitors
- Top Information Sources for Likely Visitors to Cultural Organizations By Generation (DATA)
- How Onsite Social Media Use Impacts Visitor Satisfaction (DATA)
- The Three Most Overlooked Marketing Realities For Cultural Organizations
- Are Mobile Apps Worth It For Cultural Organizations? (DATA)
- The Power of Different Social Media Platforms for Organizations (DATA)
- Millennial Data Round Up: What Your Cultural Organization Needs To Know
- The Two Most Important Mindset Shifts For Engaging Millennials
- The Power of Social Media vs. Your Organization’s Website (DATA)
- Know Yourself: The (Often Forgotten) Key To a Successful Social Media Strategy
- How Facebook Changes Affect Your Entire Organization (And You May Not Even Know It)
- The Hidden Value of Millennial Visitors to Cultural Organizations (DATA)
- How To Build Brand Credibility for Cultural Organizations
- How Social Media Drives Visitation to Cultural Organizations (DATA)
- The Four ‘R’s of Brand Credibility for Nonprofit Organizations
- The Critical Role of Reputation in Cultural Center Success (DATA)
- Why Using Social Media For The Sake of Using Social Media Hurts Organizations
- The New Realities of Advertising Costs (Hint: You Are Getting Less Than You Think)
- Facebook is Firing Nonprofits (And Why We Are Dumb to Let it Happen)
- The Role of Email Has Changed. Here Is How to Evolve Your Communication Strategy (DATA)
- Data Update: Efficacy of Various Marketing Channels (Social Media Still Top Spot)
- Sharing is Caring: 4 Reasons To Focus on Facebook Shares (Instead of Likes)
- Audiences Are Changing on Social Networks. Is Your Nonprofit Ready?
- Data Reveals How Your Organization Can Improve Its Online Advertising
- Does Your Nonprofit Believe This Myth? A Reliable Indicator That An Organization Is Bad At Social Media
- Three Ways the Role of Your Website Has Changed
- 3 Market Changes That Have Completely Altered the Role of Marketing in Nonprofit Organizations
- 5 Key Reasons Why Social Media Strategies Are Different Than Traditional Marketing Strategies
- Lies, Damn Lies, and Statistics: The Nonprofit Social Media Data Dilemma
- Minding Your Ps and Qs: The Importance of Early Adopters in Marketing Your Nonprofit (DATA)
- Differentiation: A Nonprofit Social Media Best Practice
- Marketing Your Nonprofit to Audiences that ACTUALLY Matter
- Urgent Evolution: Marketing Your Nonprofit to the Audience of Tomorrow (DATA)
- The New Normal: Three Elements of Social Media Success for Nonprofit Organizations
- The Viral Oreo: A Social Media Lesson for Nonprofit Organizations
- Social Media: The Every-Department Job in Nonprofit Organizations
- 40 (More) Ways Nonprofit Zoos, Aquariums & Museums Are Engaging Audiences Through Social Media
- The Top 5 Mistakes Nonprofits Make When Attempting to Engage Celebrities
- The Importance of Social Media in Driving People to Your Museum or Visitor-Serving Nonprofit (DATA)
- 5 Critical Nonprofit PR Strategy Tips for Marketing to Millennials (DATA)
- Why Offering Discounts Through Social Media Is Bad Business for Nonprofit Organizations
- Reach, Trust & Amplification: The Importance of Social Media in Nonprofit Marketing (STUDY)
- The Four “T”s of Online Engagement
- 38 Ways Zoos and Aquariums are Engaging Audiences Through Social Technology
- How Museums Can Use Social Media to Engage Different Types of Learners
- 41 Ways Museums Are Merging Social and Tech to Engage Audiences
Marketing Trends
New Audiences
- What Influences Visitor Satisfaction Most by Generation? (DATA)
- What Factors Create a Welcoming Guest Experience? (DATA)
- Expanding Audiences: A Data Overview of the Current Condition for Cultural Entities
- What Influences Millennial Visitor Satisfaction Most? (No, It’s Not Avocado Toast)
- How to Engage New and Diverse Audiences in Cultural Organizations (DATA)
- Generation Y and Inheritance (It’s Time to Have a Talk)
Uncategorized
Visitor Experience
- Have the Biggest Dissatisfiers Changed for Cultural Organizations? (DATA)
- Engagement Insights From the Gift Shop: What Visitors Say Is the Best Thing About Museum Retail Experiences (DATA)
- Longer Stay, Better Visit? Not Necessarily (DATA)
- Facilitation vs. Intervention: The Secret To Successful Onsite Technology in Cultural Organizations
- Brain Wave Activity Reveals When Visitors Are Most Engaged With Exhibits (DATA)
- The Value of Shared Experiences Within Cultural Organizations (DATA)
- Hubs for Human Connection: The Social Role of Cultural Organizations (DATA)
- The Most Reliable Way To Increase Visitor Satisfaction To Cultural Organizations (DATA)
- Personalizing the Onsite Experience Increases Satisfaction in Visitor-Serving Organizations (DATA)
- Entertainment vs Education: How Your Audience Really Rates The Museum Experience (DATA)
- Death by Curation: Why the Special Exhibit Isn’t So Special Anymore (CASE STUDY)
- According to Visitors, THIS is the Best Part About Going to a Museum (Hint: It’s Not The Exhibits)
Memberships
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