Welcome, MSA Forward workshop attendees!

You can click here to download the MSA Forward 2022 Workshop deck!

Please remember that all information in this deck is the property of IMPACTS Experience. As per our agreements with generous partners who have helped fund the research and allow us to share the information, this deck and/or any parts of it may not be sold or used for commercial purposes, including use by third-party consultancies, agencies, or other entities. Similarly, this deck and/or any parts of it may not be made available on behalf of an organization outside of IMPACTS Experience (i.e. on an organization’s website) or re-presented without permission granted by the company and its partners.

Thank you for the great work that you do, museum retail leaders!

We hope that the information shared is helpful to you and others in understanding the impact that museum retail can have on inspiring attendance, cultivating connection, increasing satisfaction, and making and preserving meaningful museum memories for visitors.

Much of the research shared in this presentation has been organized with either the end of year 2021 or the first quarter of year 2022 as the major reporting milestones. In other words, the data and related analyses are recent as of the time of the workshop, and generally contemplate factors that were observed during the pandemic. Some of the key findings may prove durable, while others may evolve over time. For more information on the key topics shared in this presentation, please see these articles:


If you have any questions or if we may be of service at all, please contact Sophia Hudzik at [email protected] Thank you again!