Welcome, MSA Forward attendees!


Click here to download the MSA Forward 2023 Keynote deck!

Please remember that all information in this deck is the property of IMPACTS Experience. As per our agreements with generous partners who have helped fund the research and allow us to share the information, this deck and/or any parts of it may not be sold or used for commercial purposes, including use by third-party consultancies, agencies, or other entities. Similarly, this deck and/or any parts of it may not be made available on behalf of an organization outside of IMPACTS Experience (i.e. on an organization’s website) or re-presented without permission granted by the company and its partners.

Thank you for the great work that you do, museum retail leaders!

We hope that the information shared is helpful to you and others in understanding the impact retail can have on perceptions of the museum experience.

For more information on key topics addressed in this presentation, please see:


If you have any questions or if we may be of service at all, please contact Michelle Sills at [email protected]. Thank you again!