Welcome, MSA Forward attendees!
Click here to download the MSA Forward 2023 Keynote deck!
Please remember that all information in this deck is the property of IMPACTS Experience. As per our agreements with generous partners who have helped fund the research and allow us to share the information, this deck and/or any parts of it may not be sold or used for commercial purposes, including use by third-party consultancies, agencies, or other entities. Similarly, this deck and/or any parts of it may not be made available on behalf of an organization outside of IMPACTS Experience (i.e. on an organization’s website) or re-presented without permission granted by the company and its partners.
Thank you for the great work that you do, museum retail leaders!
We hope that the information shared is helpful to you and others in understanding the impact retail can have on perceptions of the museum experience.
For more information on key topics addressed in this presentation, please see:
- Dive into greater detail on the museum retail experience in these articles: Engagement Insights From The Gift Shop: What Visitors Say Is The Best Thing About Museum Retail Experiences and The Critical Link Between Members and Museum Retail
- Retail experiences matter to members, and members are increasingly critical for museums as the field emerges from the pandemic (Why Members Are Critical for Your Recovery Strategy).
- Visitor satisfaction is critical. Here’s why: The Three Most Important Reasons to Prioritize Visitor Satisfaction
- For more on personal facilitated experiences, see Personalizing the Onsite Experience Increases Satisfaction in Visitor-Serving Organizations
- What your visitors don’t want: Data Reveals the Worst Things About Visiting Cultural Organizations and Have the Biggest Dissatisfies Changed For Cultural Organizations?
- The best thing about a visit isn’t what you see, but who you see it with. See The Value of Shared Experiences Within Cultural Organizations
If you have any questions or if we may be of service at all, please contact Michelle Sills at [email protected]. Thank you again!