Some factors play a bigger role than others in making people feel comfortable visiting cultural entities – especially when people consider visiting an exhibit-based vs. a performance-based organization.
Exhibit-based organizations such as museums, historic sites, zoos, aquariums, and botanic gardens make up a hefty portion of cultural entities in the United States. So, too, do performance-based organizations such as theaters, symphonies, and ballets. When we discuss “cultural organizations,” we mean location-based organizations with a mission to educate and inspire communities. Both exhibit and performance-based entities fall within this category. And, broadly, they tend to attract similar types of people...Never miss the latest read on industry data and analysis.
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