“Growth is often a painful process.” – Elbert Hubbard. Two interesting things inevitably happen when an organization becomes audience-centric and data-informed: First, happily, an organization starts to get an accurate grasp on the things they do well. As a sector, some of our superpowers include securing public trust, providing academic advantages for children, and creating meaningful moments of connection. This information can result in a terrific boost! Second, less happily, an organization realizes what they haven’t been doing so well. Helpful data shines a light on so-called effective strategies that have actually been hurting the organization long-term – sometimes for